Web Application SEO

Websimple is an SEO services company that leverages 10 years of operational experience competing in highly competitive national markets to generate traffic, leads and sales for businesses. Our clients have complex, large-scale optimization challenges that require experienced advice, proprietary tools, and implementation capabilities.

Why Do We Get Results?

  • Proven track-record of success in highly competitive national markets
    - Built, optimized, and sold website that attracted organic traffic with a total value of over $150M [1]
    - Ranked for over 200,000 head and long-tail keywords [2]
    - Earned #1 most organic traffic in the apartment industry and #5 in overall traffic
    - Achieved and maintained first page ranking for “apartments” keyword
  • Proprietary tools and reporting
    - Custom rankings factor analysis by industry
    - Custom internal link graph modeling
  • Realistic, probability-based SEO forecasts
  • Implementation, not just consultation.
    - Team includes software engineering, design, and copywriting, and marketing

How Does Websimple Grow Businesses?

  • Technical SEO
    We dig into the server configuration, network, DNS, web server configuration, logs, sitemaps, and more to ensure that that a website is working optimally from the perspective of bots. This helps us identify canonicalization problems, PageRank blackholes, redirect issues, dead links, and much more.
     
  • Site Architecture & Semantic Optimization
    For template-driven websites with at least 500 pages, we use proprietary tools to model the internal link graph of the site and suggest changes that helps interconnect pages to achieve the desired ranking concepts and semantic meanings that can provide substantial leverage to rankings.
     
  • On-Page & Content Optimization
    We analyze the HTML structure of a page, title tags, content density, and more and make (or suggest) changes to the copy and HTML code to optimize the page's ability to express its relevance for its keywords.
     
  • Link Acquisition
    Depending on client needs, we will help you acquire links to your website using the most efficient strategy given your market landscape, including link opportunity identification, message development, Amazon Mechanical Turk integration, and outreach.
     
  • In-House Link Building Enablement
    Many clients view link building as part of their core differentiation that must be managed in-house. Based on our experience designing link outreach campaigns and staffing link building teams, we can help organizations develop this function in-house, creating processes, templates, leveraging automation tools, and building systems for reporting.
     
  • Site Promotion/Online PR
    Depending on client needs, we will create opportunities to feature your content via traditional relationship-based press outreach, data journalism, blogger outreach, and other tactics.
     
  • Linkbait Development
    Where appropriate, we’ll leverage our design and development resources to create linkable assets for a site that will enable successful link building strategies.
     
  • Blog Development
    Where appropriate, we'll manage all aspects of deploying a blog for your business that drives business value measured by leads and sales, including blog installation, customization, editorial calendar creation, copywriting, and blogger outreach and promotion.
     
  • Reputation Monitoring & Response Management
    We'll monitor the social web to spot conversations that are relevant to your business, alert you, and help you devise a response.
     
  • Social SEO
    Where appropriate, we’ll help clients select and implement a strategy to engage with customers via social networks such as Linkedin, Facebook, Twitter, and industry or content-appropriate resources.
     

Who is Websimple?

Websimple was founded by Jeremy Bencken, who built and grew ApartmentRatings.com to be a top 5 apartment website with all organic traffic before selling it along with ThatRentalSite.com and TenantMarket to Internet Brands (NASDAQ: INET) in 2007. Bencken worked in web application development for 14 years in both Fortune 500 (Knight Ridder Digital) and startup (Financial Engines) companies. Following his career as a software engineer, he earned an MBA from the McCombs School of Business at UT Austin. Bencken currently serves as an Advisor to Sparefoot.com.


1. Based on aggregate total visits of 140M from 7/00 - 2/10 (Google Analytics and other tracking software) multiplied by the weighted average keyword prices (CPC) for paid search, calculated using 9k apartment-related keywords from SEMRush.

2. Based on SEMRush data for apartmentratings.comand thatrentalsite.com, excluding overlaps