Author Archives: jeremy

Can You Destroy PageRank by Changing a Page Too Much?

One of the notions that has been popular in technical SEO is that a webmaster can 301 redirect a page from URL #1 to URL #2, and preserve most of the link juice of the original page at the new URL.  Maybe not all of the link juice, but a lot. A very common use [...]
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Gawker’s Multi-Million Dollar SEO Mistake

Think SEO is expensive? Try losing 30% of your traffic and revenue overnight due to mismanaged and/or ignored SEO. That’s basically what happened to Gawker this year. Not to pick on Gawker, but seldom do business people get so much transparent traffic data to see a direct cause-and-effect of a major redesign gone bad (unless [...]
Posted in Accessories, productivity, seo, startups, Uncategorized |
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How A/B Testing Can Lower Your Bounce Rate and SEO Rankings

Much has been written about the possible SEO impacts of A/B testing, for the most part, the following criticisms or A/B testing SEO risks have been largely debunked: Cloaking Duplicate content Lost link equity Page load speed But there is one factor I think many overlook: how a successful A/B test can impact your SERP [...]
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